The event, which kicks off at 7pm Tuesday night and ends at midnight on Thursday, comes as many households are struggling with the economic impact of the coronavirus pandemic.
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But while discretionary categories such as fashion and footwear might be less attractive for cash-strapped shoppers, household and office products will remain vital particularly for those needing to upgrade their home working station, according to QUT Business School professor Gary Mortimer.
“We know that more people than ever before are choosing to shop online,” he told news.com.au.
“However, right now consumers are genuinely concerned about paying down debt and saving money, not necessarily spending money on discretionary types of purchases.
“We’re more concerned with paying the rent next week or servicing our mortgage, not particularly a new pair of boots or a new winter coat.”
Prof Mortimer expects products in categories related to hardware and improvement, office stationary and furniture, consumer electronics, tablets and notebooks to be popular with shoppers.
WHAT’S ON OFFER
More than 2000 items from hundreds of brands will be discounted including electronics, shoes, clothing and beauty products.
The full list of deals is yet to be announced but news.com.au can reveal some of the specials, including a HP 13” touchscreen laptop reduced by 20 per cent to $960.
Other deals include, Reebok at 40 per cent off, Bose headphones and speakers available at half price, nearly 60 per cent off wine sold through Cellarmasters and Athlete’s Foot will have women’s shoes from ASICS, Nike and Brooks at up to 40 per cent off.
Other details revealed today are discounts through Barbecues Galore, Adore Beauty, Ugg boots and Thomas Sabo jewellery and watches sold at 20 per cent off.
Not to be outdone, online retailer Kogan launched its own flash sale from 10am this morning.
It’s offering Beats wireless earphones are half price down to $129 and the popular Apple Airpods with charging case are reduced by $52, down to $197.
The iPhone XS is more than 40 per cent off at $950, while the Kogan 50” branded HDR television is more than 20 per cent off at $499 and a 27” monitor is nearly 40 per cent off at $329.
WHAT IS CLICK FRENZY?
The sale launched in November 2012 and has become internationally recognised as Australia’s iconic online shopping event, with its main event occurring in November each year as well as May.