The discount department store icon has just revealed three new stores will open in May, flying in the face of recent trends.
Kmart Manor Lakes in Melbourne’s west already opened earlier this month, while a store in the town of Warragul, 102km southeast of Melbourne, opened yesterday along with a new outlet in Papanui in Christchurch, New Zealand.
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And Kmart Clayton is set to open next Thursday, May 21, in Melbourne’s southeast.
A Kmart spokeswoman told news.com.au the company was “so proud” to welcome “four brand new Kmart stores into the family across both Australia and New Zealand”.
“These new stores have allowed us to recruit over 600 new team members and will make everyday living brighter in new communities across Australia and New Zealand,” the spokeswoman said.
“Opening stores in new communities is just one of the ways that we can make shopping more accessible to more people and it’s at the heart of everything we do.
“We appreciate that it’s a challenging time, and we’re excited to be able to provide communities with access to our everyday ethically sourced products at the lowest possible prices while supporting local employment and welcoming new team members into our Kmart family.”
To celebrate the upcoming opening of Kmart Clayton, the company also shared a “behind the scenes” look at the new store in a video featuring state operations manager of Victoria and Tasmania Joel Delaney, head of energy and environment Chris Foley and Kmart Clayton store manager Toby Drewett.
The video shows a sneak peak of the shiny new store as well as interviews with team members, with Mr Delaney describing the opening of the new store as “the most exciting day of the calendar year”.
These four new stores bring the Kmart store network to 214 stores in Australia and 25 stores in New Zealand.
The news comes a month after Kmart revealed it was converting three outlets across the country as a result of the coronavirus crisis.
In April, it was announced Kmart had temporarily closed certain stores in Queensland, NSW and Victoria to the public after the COVID-19 pandemic caused a surge in demand for online orders.
As a result, the retailer has converted some stores in those states into fulfilment centres to meet that increased demand.
Kmart successfully trialled the concept at its Brandon Park store in Victoria and it was then also rolled out at Top Ryde in NSW and Caboolture in Queensland.
A Kmart spokeswoman told news.com.au at the time it was part of a plan to offer customers greater convenience – but stressed the trial involved three of the company’s 240 Australian stores only.
While the specific sites will now be closed to the public for an unknown period of time, staff will still be working to fulfil orders.