The 20-metre high thank you puts the heroic effort of firefighters into context.
“Imagine fighting a fire higher than this billboard,” it reads in the video that went live on Wednesday. “Thank you to the brave Australian and US firefighters defending Australia. And to the world for all your support.”
We wanted to say a big “thank you” to all the firefighters who have worked so hard over the last few months, and to the community for its support. And when we say big, we mean big – 70 feet tall in Times Square, New York. #nswrfs #nswfires #NewYorkCity pic.twitter.com/HT4vQEgkg4
— NSW RFS (@NSWRFS) February 19, 2020
Three American firefighters were killed in NSW after their plane crashed into a mountain.
Ian McBeth, Paul Hudson and Rick DeMorgan Jr, all died in an air tanker crash while battling the bushfires.
RFS spokesman Greg Allan said the opportunity afforded by the video was too good to miss.
“Times Square is one of the most iconic tourist spots in the world and it’s an amazing opportunity to thank not only our firefighters in Australia but our international contingent,” he said. “It’s a great chance to thank those that have lost their lives.”
The billboard, which appears outside the Marriott Marquis, will run for two weeks and was donated free of charge to the RFS by US business Silvercast media.