Collingwood will be looking for a new naming-rights sponsor for their home base, the Holden Centre, for next year and beyond following the announcement that the famous car brand will be axed in Australia.
The Magpies’ association with Holden dates back to 2013, but the name has adorned the club’s training and administration headquarters on Olympic Boulevard since 2015. The original deal was for three years, at $3 million per year for the naming rights, making it one of the biggest sponsorship deals in Australian sport.
The deal was extended in 2018 until the end of this year.
The club is now certain to be looking for a new naming-rights sponsor from the end of 2020, following Holden’s announcement that they will cease selling cars here under the Holden name and only sell a few General Motors-badged vehicles here from the end of the year.
The Magpies’ home has previously been called the Lexus Centre and the Westpac Centre.