The Sydney Morning Herald retains lead as biggest Australian news brand


As of November, The Herald’s print audience was 1.546 million, while its digital audience sits at 7.143 million. The Age’s print audience in November was 1.234 million while digital grew to 3.704 million.

The latest data makes The Herald the leading news brand in Australia, ahead of The Daily Telegraph’s 4.578 million and The Herald Sun’s 4.448 million.

National title The Australian Financial Review had an audience of 2.647 million in November, while The Australian reported an audience of 3.767 million.

James Chessell, executive editor at The Herald and The Age welcomed the growth.

“These numbers demonstrate the demand for quality, trusted news and analysis that our readers
expect from us. To see the Herald increase its lead as Australia’s most read news brand is very
pleasing while we are also very pleased with the strong growth of The Age,” Mr Chessell said. “We work hard to report the news in a sensible way and are thrilled our readers have responded.”



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