Chefs endorse Coles’ launch of mini collectables


Stephanie Alexander – founder of the non-profit Stephanie Alexander Kitchen Garden Foundation (SAGF) – has partnered with Coles to help more Australians develop a healthy relationship with food.

The supermarket will launch its Fresh 5 Challenge along with specially designed placemats on Wednesday to coincide with the return of mini collectables, Stikeez.

Australian chefs Stephanie Alexander and Curtis Stone, with Lola, 8, Archie, 5, and Lucy, 11, are backing Coles’ Fresh 5 Challenge to help improve children’s diets. Picture: David CairdSource:News Corp Australia

The pint-sized toys represent each food group and align with the placemats to encourage kids to have a balanced diet

Based on the Australian Dietary Guidelines of children aged between four and 11 – which recommend one serve of protein, two serves of fruit, three serves of calcium, four serves of grains and five serves of vegetables – the healthy eating challenge aims to help children have fun with food.

“Kids will see the Fresh 5 Challenge as a game, anything that makes choosing good food more enjoyable gets a big tick from me,” Ms Alexander said.

“Children get pleasure out of choosing food themselves, preparing it and then sitting down and enjoying something they’ve made. It really helps their confidence and help them feel good about themselves. ”

Kids will be able to match Stikeez from the Fresh Friends collection with the Fresh 5 Challenge placemat from Coles. Picture: Hanna Lassen/Getty Images

Kids will be able to match Stikeez from the Fresh Friends collection with the Fresh 5 Challenge placemat from Coles. Picture: Hanna Lassen/Getty ImagesSource:Getty Images

Coles Fresh Ambassador and celebrated chef Curtis Stone said when you teach children about the ingredients on their plates, they are more likely to try different foods.

“The truth is, fruit and vegetables taste delicious and when kids get the chance to try them prepared simply and deliciously they fall in love with them,” Mr Stone said.

“And that is our whole goal is to get kids to eat a balanced diet.”

John Elliott, founder of Save Our Soles, has partnered with Coles to help recycle Stikeez into useful products including anti-fatigue mats. Picture: Hanna Lassen/Getty Images

John Elliott, founder of Save Our Soles, has partnered with Coles to help recycle Stikeez into useful products including anti-fatigue mats. Picture: Hanna Lassen/Getty ImagesSource:Getty Images

Coles chief marketing officer Lisa Ronson said 10 cents from the sale of selected 280-300g bagged salads would be donated to the SAGF until March 24.

“The Stephanie Alexander Kitchen Garden Program teaches children to prepare, enjoy and love fresh healthy food, which is something we too are passionate about at Coles,” Ms Ronson said.

“We want to inspire our customers and bring them on the fabulous food journey by helping expand the program and ensure it reaches more families across Australia.”

Coles Fresh 5 Challenge placemats are free in the supermarket’s fresh produce departments while stocks last, or download print version at coles.com.au/Stikeez.



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