The Hearts on Fire initiative is the brainchild of Stellar magazine’s fashion director, Kelly Hume who opened her celebrity contacts book in a bid to raise money for those stricken by the rampant fires sweeping the country.
Hume has gathered support from restaurants, music stars, fashion designers and industry mates who have donated a staggering amount of once-in-lifetime experiences currently under bid on Instagram.
Sony star Guy Sebastian will host one winning bid to a round of 18 holes of golf with the ARIA winning singer; while Pure Form Golf will kit them out with a new set of custom clubs valued at $6000.
Sports lovers can bid for a high tea for 10 people with the Westfield Matildas at the Intercontinental hotel, Double Bay; with all guests receiving select official team kit.
For beauty fans, there are luxury makeovers from Australia’s Chanel ambassadors, Jocelyn Petroni, Melanie Grant and Victoria Barron; while serious fashionistas can bid for an Alex Perry gown, to be personally fitted by the designer himself.
One of the biggest prizes on offer is a five-star trip for two to London Fashion Week, with front row seats to the International Woolmark Prize, including flights, accommodation and meet-and-greets with the A-list judges, VIPs and designers.
More than 20 items will be posted for bidding, with all auction items up for offer at the Instagram account, hearts_on_fire_x, until this Thursday, January 16 at 6pm EST.
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Hume’s family were affected by the recent south coast fires, with her mother-in-law’s home spared, but their 180-acre farm largely burnt out.
“I grew up in the Sutherland Shire and had many friends who lost their homes in the bushfires of 1994 and vividly remember being evacuated a number of times as a child,” Hume said.
All monies raised will be donated to grassroots charities to support local communities affected by bushfires.