A group of high-profile retailers have joined forces to raise funds for the bushfire appeal, pledging to donate 100 per cent of all profits made on Thursday’s sales to the Red Cross.
Over 45 local and international merchants pledged on Wednesday to donate all profits from the following day’s sales to bushfire victims in what they said was an effort to make a “real difference” as part of what they have dubbed as the “All In” initiative.
Participating brands include Afterpay, The Iconic, Stussy, Lacoste, eBay, Lee Jeans, Temple and Webster, Wrangler, Ugg and General Pants, along with a host of other retailers. The entire cohort has a collective network of over 1000 stores.
Funds raised from sales on January 9 will go towards improving the wellbeing of people in evacuation centres, providing emergency grants and supporting ongoing disaster education and training.