Christmas shoppers hurt in crowd crush at Westfield Parramatta


Police were called to the shopping centre in western Sydney just after midnight after reports a number of people had been hurt in a crowd rush, a NSW Police spokesperson confirmed to news.com.au.

Shoppers rush to grab freebies contained in balloons at Westfield Parramatta. Picture: 9 NewsSource:Channel 9

The giveaway led to shoppers being crushed. Picture: 9 News

The giveaway led to shoppers being crushed. Picture: 9 NewsSource:Channel 9

At least three people were treated at the scene for minor injuries and taken to Westmead Hospital for further treatment.

There are unconfirmed reports as many as seven people were hurt.

It is understood 100 to 150 shoppers had gathered below the balloon-drop event held to kick off a 36-hour non-stop shopping spree leading up to Christmas. The balloons were filled with Westfield gift cards, retailer discounts and prizes, according to the Westfield Parramatta website, “to help you shop till you drop all night long.”

Shoppers were injured and treated at the scene before a fleet of ambulances transported people to Westmead Hospital. Picture: Bill Hearne

Shoppers were injured and treated at the scene before a fleet of ambulances transported people to Westmead Hospital. Picture: Bill HearneSource:News Corp Australia

Shoppers at Westfields Parramatta were injured last night during a promotional prize grab frenzy. Picture: Bill Hearne

Shoppers at Westfields Parramatta were injured last night during a promotional prize grab frenzy. Picture: Bill HearneSource:News Corp Australia

A man is wheeled out of the shopping centre after the crowd crush. Picture: Bill Hearne

A man is wheeled out of the shopping centre after the crowd crush. Picture: Bill HearneSource:News Corp Australia

“Once the balloons were released the crowd rushed towards them, causing people to get knocked over and some of them injured,” the police spokesperson said.

Paramedics could be seen wheeling the injured out of the shopping centre shortly after midnight.

There will be no ongoing police investigation.





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