AFL to extend betting deal but BetEasy could become ‘FoxBet’


Given FoxFooty broadcasts every AFL match live in Australia the partnership would be a major coup for the fledgling FoxBet brand.

News of the deal’s extension comes at a time of changing attitudes towards betting money flowing into elite sport. Most AFL clubs reject individual sports wagering sponsorships, apart from the Brisbane Lions who signed Neds as a shirt sponsor in 2019.

Clubs continue to sever ties with poker machines. Geelong were the latest to do so on Wednesday and the Bulldogs before them, while Collingwood and Melbourne have also exited that industry or are in the process of doing so.

Hawthorn, Carlton, Essendon, Richmond and St Kilda are the only clubs which still own poker machines.


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