Demons report operating loss in excess of $1.5 million

Melbourne’s horror 2019 AFL season has been reflected in the club’s financial result, with the Demons reporting an operating loss of $1,580,419 for the year ending 31 October.

After reaching a preliminary final in 2018, which contributed to a record membership of 52,516, the Demons dropped off sharply in 2019, winning just five games and finishing 17th.

The AFL club attributed some of the loss to poor home attendances, saying gate receipts were impacted by on-field performance, especially in the back half of the year, while the loss of home gate takings for Anzac Day eve (against Richmond) and Queen’s Birthday (against Collingwood) had also contributed to the figure.

Dejected Demons head off the ground after a round 21 loss to Collingwood.Credit:AAP

Melbourne’s home crowd average in 2019 was 28,968, compared to 40,695 in 2018.


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