Australia should be promoted as a career destination

This view is not an isolated one. Jeremy Clarkson, the television presenter once remarked that nobody moves to Australia to further their career.

In the eyes of some influential Brits, Australia continues to be seen as a dumping ground from the UK’s deleterious. Australia has a career development image problem.

Despite its attractions, its economic, artistic and academic achievements it appears it remains as an obscure Southern Hemisphere island where the mother country can send its failures. Having made Australia my home and having moved here to develop my career, not end it, I find these British attitudes benighted and inaccurate.

In Britain, recent events have reinvigorated republican sentiment. Interestingly, beyond a few universities withdrawing the invitation to be their patron, Prince Andrew’s behaviour has not led to widespread disendorsement in Australia. It can only be a matter of time.

Australia continues to be marketed almost exclusively as a tourist destination. As a viable place to develop a career it is rarely if ever mentioned. Instead, in this vacuum, we allow anachronistic views about Australia to go unchecked, or we actively promote them with embarrassing stereotypes of sun, sand and barbies.

The future “career” success of Australia does not involve the supine acceptance of people like Andrew. We need to start promoting the opportunities for career development that this country undoubtedly offers. We should be committing to be bringing the best and brightest to Australia to add the fabric of this wonderful country.

Jim Bright is professor of career education and development at ACU and owns Bright and Associates, a career management consultancy. Email to Follow him on Twitter @DrJimBright


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