Melbourne have enough cash reserves to cover a financial loss in 2019 after revenue took a hit as a result of their tumble from a preliminary final to 17th spot.
It means there will be no increase to the Demons’ debt as a result of the loss, confirmed this week, with the club confident they can bounce back both on and off the field during 2020.
Although Melbourne set a new membership record of 52,421 in 2019, an increase of about eight per cent on the previous year, further growth was stifled by the poor start to the season when the Demons won just one of their first six games.
Melbourne was also the away team for the blockbuster Queen’s Birthday game against Collingwood and the popular Anzac eve match against Richmond. The club agreed to the alternating home game status for the former last season.