Former Bauer Media executive Marina Go is hopeful a new era of ownership for the publisher of titles including Australian Women’s Weekly andWoman’s Day could help revitalise the struggling magazine sector.
Ms Go, who left Bauer in 2016 after two years as general manager of the company’s Hearst brands, was encouraged by reports Sydney-based private equity firm Mercury Capital was in advanced talks to buy the Australian and New Zealand arm of the German publisher for $150 million.
“A private equity sale would be a great outcome for the owners, particularly at the multiples that are being talked about,” Ms Go said. “It could potentially be a positive outcome for the company too and the good people who work there providing that the intention would be to develop the business, the people and the brands.”
Ms Go was previously editor of Dolly, editor-in-chief of ELLE Australia and a managing editor of Cosmopolitan magazine which are also part of the Bauer stable. “Interest in Bauer from a private equity company is a sign of hope for the business, after many difficult years in the wilderness,” she said.