Taylor shocked the music industry and fans in June when she shared an open letter via Tumblr in which she slammed Big Machine Records chief Borchetta for refusing to allow her to buy back the rights to her own music and instead selling them to Braun, a situation she called her “worst case scenario”.
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Braun, who is also Justin Bieber, Demi Lovato and Ariana Grande’s longtime manager, had purchased the record label as part of a $435 million deal,The Sun reports.
But in response Taylor shared an emotional letter in which she criticised Borchetta and accused Braun of “incessant bullying”.
Now, in a new interview with Music Week, Taylor revealed that the reason she decided to be so public with her allegations was partly because of the fans and because there had been ongoing behind the scenes drama between her and Borchetta for years.
“I thought it was important that the fans knew what I was going through, because I knew that it was going to affect every aspect of my life and I wanted them to be the first to know,’ she said.
“And, in among that group (of fans), I know that there are people that want to make music some day,’ she added.
“It involves every new artist that is reading that and going, ‘Wait, that’s what I’m signing?!’
“They don’t have to sign stuff that’s unfair to them.
“If you don’t ask the right questions and you sit in front of the wrong desk in front of the wrong person, they can take everything from you.”
Taylor released six albums on Big Machine – her self-titled debut Taylor Swift, Fearless, Speak Now, Red, 1989 and 2017’s Reputation – but suggested that working with the label had led to “creative constraints — issues that we had over the years”.
She also hinted that she felt that she was undervalued by Borchetta and the team at the label.
“I always over-delivered thinking that that generosity would be returned to me,” she added.
“I ended up finding that generosity in a new situation with a new label. When someone just looks at you and says ‘Yes, you deserve what you want’ after a decade of more of being told ‘I’m not sure you deserve what you want,’ there’s such a freedom that comes with that.”
Taylor left Big Machine in 2018 after 13 years with the label.
She was offered the rights to the first six albums in return for a new six-album deal, effectively forcing her to earn back each record with a new one.
Instead, she signed a new deal with Universal that not only allowed her to own the rights to the music moving forward, but also stipulated that the company share all profits from streaming services with the artists directly.
It is thought she will also re-record her old albums with Universal.
This article originally appeared in The Sun and was reproduced with permission.