Amazon Prime sale goes live

Amazon Prime Day went live this morning just after midnight across the globe, but those logging in from our shores will get an extra 17 hours, totalling 65 hours access all up.

Bargain hunters with Prime memberships can now skim through a wide range of items, including clothes, homewares and electronics.

Fashion brands including Adidas, Calvin Klein, and Lorna Jane will be marked down up to 50 per cent, while Bose and Sennheiser headphones as well as premium kitchen products from Le Creuset and DeLonghi will be at least 25 per cent off.

Acer and Asus laptops will be 25 per cent off, while LEGO and Toy Story 4 treats will be discounted by 30 per cent.

Toy Story 4 items will be discounted. Picture: Disney/Pixar via APSource: APSource:AP

Amazon Australia manager Rocco Braeuniger said local members would have access to a huge selection of products.

“There will be tens of thousands of products at discount prices, so we hope there is something for everyone,” he said.

“With huge savings on everything from fashion to home entertainment and home and kitchen products to household essentials, we are excited to bring Aussies even greater value.”

Get a 30 per cent discount on Furbo dog cameras through Amazon Prime sales.

Get a 30 per cent discount on Furbo dog cameras through Amazon Prime sales.Source:Supplied

The online giant initially launched membership to allow customers to have access to free shipping, but it has evolved into a greater selection, including the company’s music and video streaming, Prime international vice-president, Jamil Ghani, told

He said Australians had adopted the membership option at one of the fastest rates across the globe, with last year’s Prime Day being the company’s busiest since its launch Down Under.

“From a membership standpoint, we’ve been pleased with how much Prime members in Australia are engaging with Prime video,” Mr Ghani said.

“We’ve had a really sharp uptake on that front, outpacing other countries.”

Last Prime Day, small and medium-size businesses selling in Amazon’s stores surpassed $US1.5 billion ($A2.1 billion) in sales globally and offered hundreds of thousands of deals.

Discounts of up to 50 per cent on select Amazon devices including the Echo Dot and the Amazon Echo are available. Picture: AP Photo/Mark LennihanSource: AP

Discounts of up to 50 per cent on select Amazon devices including the Echo Dot and the Amazon Echo are available. Picture: AP Photo/Mark LennihanSource: APSource:AP

Amazon Prime includes deals on TVs, smart home devices, kitchen items, pantry food and drinks, toys, beauty, fashion, as well as everyday household essentials:

• Save 50 per cent on Amazon Echo and Echo Dot.

• Get a saving of $20 on the Fire TV stick basic edition, available for $49.

• Save up to $80 on Kindle Paperwhite.

• Save $100 on select Home Security from Ring.

• Great savings on speakers from Bose and Bang & Olufsen

• 35 per cent off on 31.5 Astivita monitor.

• 32 per cent off on Segway Ninebot ES2 folding electric kick scooter

• Save up to 50 per cent off oral care appliances from Oral-B, Sonicare & Waterpik.

• Save up to 50 per cent off Philips personal care appliances.

• Save up to 35 per cent off selected Baby Jogger strollers.

• Save up to 35 per cent off selected Maxi Cosi car seats.

• Spend $50, Save 30 per cent on household and pantry everyday essentials.

• Select Coca Cola 50c per can.

• Big savings on cosmetics and skin care from L’Oreal, Rimmel, Revlon and more

• Save up to 30 per cent off nail care including OPI, Essie, Oribe and more.

• Big savings on Greenies, Schmackos, Fancy Feast and Hills pet food products.

• 30 per cent off on Furbo dog camera.

• Select Trunki suitcases for $49.

• Save up to 50 per cent off select Adidas clothing & shoes.

• Save up to 50 per cent off select Nike clothing & shoes.

• Save up to 40 per cent off a select range of watches including Fossil, Casio and Michael Kors.

• Save 30 per cent off select luggage from brands including Antler, Delsey and more.

• Save up to 30 per cent on select favourites from Nerf, Barbie, LEGO, Fisher-Price, Toy Story 4 and more.


Become a Prime Member: Prime Day deals are only accessible to Prime members who can access the deals on desktop, mobile browser and on the Amazon App. More details below. Australians can join Prime for only $6.99 a month or start a 30-day free trial at

The Amazon App: Download the Amazon app to keep an eye on deals. Customers can go to “Today’s Deals” and then “Upcoming” to see all the Prime deals before they go live. If a customer is interested in a deal, they can “Watch this Deal” to keep track of the deals they want to make the most of when the sale has officially started for that item.

The types of deals: With thousands of items for sale throughout the day, it makes sense to understand the types of deals available. Lightning Deals are promotions that appear for a limited time only and are while stocks last, so customers need to be quick to snap them up. Lightning Deals across all categories will be found on and are available until either the promotion period for the deal expires or all the available promotional discounts are claimed. Customers will be limited to one purchase per Lightning Deal to ensure as many people as possible can enjoy the great savings available. Spotlight Deals feature deep discounts on popular products and appear live throughout Prime Day or while stocks last.

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