Coca-Cola goes back to the corner store in face-to-face sales push

Coca-Cola Amatil will flood corner stores and cafes across Australia with sales representatives after a person-to-person push successfully halted a decline in the soft-drink giant’s sales in Sydney’s CBD.

The ASX-listed company has been suffering falling sales and profit as health-conscious consumers turn away from its most popular products, with earnings from its Australian beverages business falling 8.8 per cent last year.

CCA’s CEO Alison Watkins. Credit:Louise Kennerley

CCA managing director Alison Watkins said on Wednesday the company had spent $10 million hiring 97 extra sales representatives to target corner store and cafe owners to encourage them to buy their products, and advise on how to promote them to customers.

The sales push, which has already been deployed, in Sydney’s CBD, had delivered a 2 per cent volume growth in the year to date compared to an 11 per cent in the same period a year ago.


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