Television ratings for the AFL’s free-to-air broadcasts have risen significantly over the first seven rounds, despite scoring declining further to the lowest level in 52 years.
The free-to-air TV ratings for the first seven rounds increased by 16 per cent compared with the same period last year – a rise that the free broadcaster Channel Seven attributed partly to equalisation of the competition and an improved fixture.
‘‘It’s early days but ratings are up 16 per cent,’’ said Seven’s managing director in Melbourne Lewis Martin, who felt that the even competition was a key factor in the larger audience. ‘‘As of now, every game is of consequence.
‘‘That’s all part of equalisation. Every game has a consequence.’’
Ratings on the AFL’s other TV broadcaster, Foxtel, are up by six per cent this year, with television industry insiders suggesting that the fixture has played a major role in the improvement of both providers, along with the uncertainty about results and the close scores.