Melbourne have run through a banner featuring ”’mean tweets” ahead of their crunch clash with Essendon at the MCG on Friday night.
The banner, prepared in conjuction with youth organisation Reach, was designed to tackle the growing issue of online abuse of players. It read: “We’re making a stand against online trolls by tearing through tweets on our way to kick goals.”
The Demons have done so as part of an anti-bullying campaign, and during the week defender Neville Jetta said he hoped it would change attitudes among the country’s youth.
“It’s not just racism, it’s actually bullying, bullying people, and AFL players have that stance where we’re able to speak out to the community and people actually listen to us,” he told Fox Sports.