AFL lags in promoting women: Bec Goddard


Goddard said the code-hopping experience demonstrated to her that the AFL was lagging behind in promoting female leadership.

“I thought it might take one club in Adelaide to do it with me and obviously I went on to have the success that we did, but nothing really changed,” Goddard told reporters on Thursday.

“It was pretty hard when I left, I felt like I was going through a bit of a bad break-up.

“But coming back to Canberra … going straight into the WNBL and seeing how another women’s sport treats their athletes and coaches equally was a great opportunity.”

There are no female head coaches in the AFLW this season after Matthew Clarke replaced Goddard at the Crows and Michelle Cowan’s position at Fremantle was filled by Trent Cooper.

Clarke is also an assistant coach with Adelaide’s AFL side, and has the full-time role that Goddard coveted.

“I would certainly love another opportunity to have a crack at the AFL and do that full-time,” Goddard said.

“We’re spending a lot of money on technology to try and make our teams great.

“The answer is right in front of you: women provide a unique perspective and that is the sporting edge.”

Goddard is currently taking part in a Sport Australia and AIS leadership program with 33 female coaches and executives looking to drive great diversity in Australian sport.


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